Roberto’s experience encompasses a lifetime in the cigar industry.

I was supposed to be a banker at 22. Then a very wise man told me that working for the bank in Cuba was perhaps the most boring job on earth; he presented me with a Cuban Davidoff No. 1 and told me “a cigar is more than a cigar, it opens Cuba to the World”. Six month later I was in Hong Kong, starting a long 20 years journey to introduce cigars to over 40 countries, representing 4 multinational cigar companies and, more than anything, meeting along the way the most exceptional and passionate people I know: the cigar smokers and producers.

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